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Dunkin' Gift Cards

I worked for Dunkin' Brands as the Digital Innovation Intern. Within the marketing team, I was working on gift card and payment programs. As a creative individual in a marketing role, I was given the opportunity to go beyond my day-to-day tasks and design gift cards. 

Back to School Gift Card

Back to School Gift Card

At the end of my internship, I designed a gift card for the DD mobile app. This design was live in the Dunkin' app as a back to school gift card and was included in the back to school email reaching Dunkin's 6 million email recipients. 

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Tri-Fold Gift Card Carrier

Tri-Fold Gift Card Carrier

While working for Dunkin' Brands, their gift card eCommerce portion of the website was going through a consolidation. While they were moving over to their current provider, there was a window of opportunity to revamp the Upload Your Own Photo gift card template and the card that would accompany an online gift card order. This tri-fold carrier is intended to inform the consumer about how to register the card with DD Perks to earn rewards with a space for a personalized message. All of these designs exhibit the DD Perks triangle pattern.

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Upload Your Own Photo

Upload Your Own Photo

The card on the left with a user image featuring a corner of pink is the Upload Your Own Photo card design I created using Dunkin's perks program triangle pattern. There is also an orange version of the card that will be going live. 

Hot Card Ordering Infographic

Hot Card Ordering Infographic

This infographic was designed as an interactive PDF to guide consumers ordering a Dunkin' Hot Card through the ordering process. Hot Cards are gift cards that are only activated when swiped or added to the mobile app. This is a great way for businesses to buy in bulk without the large cost of a normal gift card because they are not charged until the card is activated. Serves as a great marketing opportunity for Dunkin' and a low risk high reward incentive for businesses.