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Package Design

Package design is my favorite form of graphic design. I have made this page as a showcase of what I have created as package design solutions. My most recent projects are tied into running as that is a passion of mine. I am a Boston Qualifier and ran the 2019 Boston Marathon!

The honey comb series is from my final semester at Miami, when I took on an independent study. I would love to design packaging as that is why we buy what we buy. I like designing a message that gets through to the consumer and speaks to the brands mission and shelf presence. Throughout these designs, I was inspired by a honey comb theme and was exploring hand-lettering while creating these designs.

I hope you enjoy these concepts and that my love of running and packaging shows through!

Boston Base Layer

Boston Base Layer

This was inspired by a base layer long sleeve tee from Tracksmith. They have great technology in their apparel and are located in Boston. This worn look and feel ties into their authenticity and New England roots. I played up the marathon by using the Boston Strong navy and yellow. The intended audience is for runner’s but to stand out more to those training for Boston and excite them for the marathon! (credit to Tracksmith.com for shirt inspo)

Boston Marathon Shopping Bag

Boston Marathon Shopping Bag

Although Adidas is the sponsor of the Boston Marathon, I wanted to keep this design brand neutral. I did use the iconic blue and yellow to nod to Boston Strong. This shopping bag could be used by different running shoe stores, big name brands, any retailer tied into running and supporting the marathon. It would bring about awareness for the huge event and excite runners that are training.

Golden Ale

Golden Ale

This beer bottle was designed to sit in a six pack with a honeycomb design. Each spot that holds a bottle is hexagonal and the shape of the box would further emphasize the honey theme throughout my independent study.

Wine Packaging

Wine Packaging

I designed a white wine and a red wine. I designed the white as if it were a Peach and Honey Wine after researching honey wines. I recently redesigned this one in order to have it parallel the red wine. Being able to return to designs throughout the semester was a perk of the independent study. These both are hand-lettered and repeat the hexagon pattern of a honeycomb as the first design did. The red flavor is inspired from an Orchard Stand Wine so I designed as if it was from that winery, but still sold through Savannah Bee.

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Coffee Bags

Coffee Bags

These coffee bags are a combination of hand lettering, my floral doodling, and the honey comb implementation. The color combinations were inspired by an existing coffee brand I came across and was a great way to show variety in the flavors. 

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Cosmetic Line

Cosmetic Line

This was my final package design project within my independent study. I implemented the honey comb idea in the pattern of bee wings on the bottles. I wanted to keep this design simple so that it felt clean and simple, as the product would also be. I had fun playing around with the two tone container and making a product with a front and back. The wings are seamlessly integrated onto the back of the containers and are lighter in opacity so the product details are readable. The contents of the products include honey to further tie into the honey theme.

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